– SECRETS TO SUCCESS – ZOOMINFO, PERSONALIZATION & MORE
ZoomInfo Data Within iWave Products – Invest Smarter with The Motley Fool
The technologies that are used by None are: NS1, Twitter Cards, Google Workspace (formerly G Suite), Squarespace See more information about None Test Drive ZoomInfo’s DirectoriesEmployees: Lead Generation and Sales Prospecting Made Easy. ZoomInfo is the premier lead generation company. Gain access to the best database of targeted leads in United states. Search for contacts or accounts by industry, job title, company size, and so much more. 1 . Jun 19, · ZoomInfo – One of the hotter IPO’s of ZoomInfo (NASDAQ: ZI) went public in early June. The company’s offer price $21 and the company sold million shares. It has so far been the largest.
ZoomInfo Review: Our Choice for Sales Intelligence
Websights has also been interesting to gain insights on non converting companies on our website. AvatarImg. Florence B. Read the full review. We are an “emerging growth company” as defined under the federal securities laws and, as such, have elected to comply with certain reduced public company.
– What companies use zoominfo – none:
Zooming gathers incorrect information on business revenue, business addresses, employee names, and more. It is all wrong. They are a complete joke and should be shut down. It should be illegal to do that they do. Someone needs to lock them up. I made the mistake of signing up for a free trial. Don’t do it! They hound you on the phone constantly. Call after call from different numbers. I eventually downloaded a RoboKiller app and now let that answer them Tip for consumers: Do not sign up for the free trial – you will never get rid of them!
This is a bunch of low lives. They spidered our site and made up fake info about us. It’s just a fraud masquerading as a legit business. We tried contacting them to no avail. If it is correct data, you’re helping their scheme. Or if you do sign up, consider writing false data.
Feed them their own medicine. Hello Josie, I am very sorry to hear about your negative experience. Companies are able to claim their profiles and verify if it is up-to-date information. Zoominfo is more interested in enforcing their auto renew clause than actually working with their clients. You will not hear from your customer service rep until AFTER the renewal clause date has come and gone. They are not interested in finding out whether your company is using the tool or if you are dissatisfied with it.
They are interested in the renewal clause. Check BBB rating. They stole your personal informaiton, post on their website for profit and refuse to delete it! I have contacted them many times and request they delete my personal cell phone and email info. But got no response at all! Zoominfo go to hell! Recently talked to one of their sales reps closer. I felt like I was dealing with a car salesman or timeshare closer 25 years ago.
He bad mouthed their competition and tried to get me to commit to 15 k on the spot. Historically companies with this old style sales approach are trying to cover up flawed products or services.
The salesman was probably a proud graduate of Trump University. Have not heard from Zoominfo in over a year and now they are threatening me with collections and auto renewing my account. Awful business practice. Buyer beware. I just heard from my attorney on the final offer from Zoom info. This is Monday so I have to use my payroll and rent to pay them off.
I will be very happy if I can keep anyone from going through this with this company. Do your research and use someone else. Since my last review I have hired an attorney to try and settle my account with Zoominfo. They will not just cancel the contract so they sent a collection agency after me. They do not discuss that you cannot cancel the program if you are not satisfied and they do not tell you about needing 60 days’ notice if you are not going to renew.
If you miss the 60 day window, they auto-renew you and you cannot get out of it. Through my attorney, we made a reasonable offer to settle since I’ve already paid a quarter of the contract and I haven’t used my credits 7 months, but they rejected it. They don’t care about being in a pandemic and I would have to borrow money to pay this off.
Look at their competitors that are less expensive and may offer a month-to-month service rather than being locked in for a full year with no way out.
They are very deceptive. My new salesperson wanted this service. It was expensive but I figured the money it would generate would pay for it. I used it for one quarter but it was not generating enough business and during the pandemic, I just could not afford it. I stopped using it and told customer service I needed to cancel it. I had to pay or be turned over to collection, so in 2 days I will start getting collection calls and my credit will most likely be ruined.
And depending on when you are looking date-wise, you see some huge spikes in the stock prices for these businesses, because people are confusing them. So, to drill it down really hard, [laughs] one more time: If you’re talking about the Zoom Video app, ticker ZM. And if you’re ever confused about any of the companies that we’re discussing — you want to make sure that we’re looking at the right ones — one of the easiest ways, Brian, in addition to making sure that you have the company name right and the ticker right, is look at that market cap when you Google the business.
You really want to hone in on that. Zoom, I believe, Zoom, the real, the spoken-about Zoom, oh geez, what is their market cap these days? Just a phenomenal performer.
Lewis: Yeah, a sizable business and a relatively young one; at least on the public markets. They came public earlier this summer, raised a pretty substantial amount of money, and early investors have done OK so far. Feroldi: Yeah, the company immediately skyrocketed after it came public, within a few days. But we’re going to dive a little bit more into specifically what they do.
So, ZoomInfo. Their mission — and I always like it when companies, right in the registration statement, right up top: “Mission statement” — their mission is “to unlock actionable business information and insights to make organizations more successful. So, they have this cloud-based platform that pulls in millions upon millions of data points and enables salespeople to find people in businesses, in organizations that are actually decision-makers, so that they can target them, reach them, and sell to them.
That is at the core of what this company does. Lewis: So, the idea is making it very simple to find who you’re supposed to be talking to. Feroldi: Exactly. And as somebody that was in sales myself for over 10 years, I can firsthand attest just how hard it is to obtain that information.
You have to imagine — Dylan, imagine you’re a new sales rep, and you’re working for a company and your boss says, “Hey, go sell to Boeing , we went Boeing as a customer. What do you do, who do you contact, how do you get to the right person? I mean, there are so many barriers in place for salespeople to reach the appropriate person.
And I just spent a huge amount of my time trying to figure out exactly the information that ZoomInfo provides. So, I really see value in what this company is trying to do. Lewis: I’ve never been a salesperson in that sense, Brian, but I have been on the receiving end of a lot of cold-call emails. People being like, “I see you cover tech, are you in charge of the tech decisions at The Motley Fool? I’m not the decision-maker when it comes to these things.
And I think these types of examples highlight the value that you can really bring. Because we’re really talking about salespeople wasting time if they don’t have access to this information.
And again, as a salesperson, I can tell you firsthand, I spent a tremendous amount of my time trying to figure out the information here. So, what ZoomInfo’s platform does is it provides paying customers with org charts for over 14 million businesses out there. So, this platform is really geared at salespeople that are in the business-to-business avenue, not so much business-to-consumer.
But again, Dylan: Let’s say you’re a sales rep, and you’re out there and you want to get to make Boeing a customer. Through ZoomInfo, you can buy Boeing’s organizational chart and you can see who reports to who, you can see what products they’re currently using, you can see the timing of when their upgrade cycles are, and you can get the contact information at that organization so you can reach the people that you need to reach.
That is unbelievably valuable information. Lewis: That seems super-granular. And I think as I’m hearing all of this, my immediate thought is, [laughs] how do they do it, how do they get this information?
Feroldi: That’s a really good question. And they pull in data from numerous sources. That includes public data, it also scrapes the internet to find some, and then they also claim — this is something we’ll get into later — they claim that they have network effects, where the more people that join their platform, that essentially makes their org charts that they have even more accurate, and they can use that data to sell to others.
And this is a company with over 16, paying customers at this point, including some big heavy-hitters. And yes, Zoom is actually a customer, to make things more confusing. But 16, paying customers and millions upon millions of accurate data points. That’s impressive. Lewis: That’s really impressive. And I guess, I’m just trying to think about the value prop side from companies hopping in there and writing the information. Is it almost like, if Redfin were to say, is this your house?
Like, do you own the fact that this is your house or, you know, Google saying, if people are googling your business, do you own this business, would you like to correct the information in here? Is that kind of the right way to think about this? Feroldi: It seems to be somewhere along those lines. And they use verified email addresses, they use direct calling. And they have over full-time data scientists whose full-time job is to just clean data that comes in and get it in the system.
They also make use of artificial intelligence and machine learning. And again, with all of that scrubbing of a huge amount of databases, that’s how they can make these claims that their org charts are correct. But this is a system that is designed to get better and better over time, and smarter and smarter over time. Lewis: I like that you threw out there their staffing decisions and how many people they have working specifically in the data world.
Because we can look at a lot of businesses and understand, you know, from a human capital perspective, where they’re going based on where they’re making those investments. You know, for some businesses, we look and we say, “Wow! They are mostly engineers at this company. So, seeing that they’re investing heavily there is obviously backing the importance of that for the platform. Feroldi: Yeah, that right there alone I think does give them some moat in some sense.
I mean, hiring and training and getting people to just gather, collect, and sort through data that you essentially then resell — that’s a hard thing for somebody else to duplicate. And one question that I had when I first started researching this company was, well, how is this different than, say, a Salesforce. Those systems have been around for a long time, and there’s lots of competitors in that space.
The thing that they point out is, while those systems are incredibly useful and important, they still rely on data being generated by the salespeople. And I can also attest to this.
I was a heavy Salesforce. And we were uploading data into Salesforce constantly that we were gathering from the field. So, again, ZoomInfo actually has an integration directly with Salesforce so that you can buy the data from ZoomInfo and integrate it into Salesforce to make that data-gathering process better.
Lewis: I think that’s an important point to make, Brian, because what I’m really seeing with ZoomInfo is like, this is the central repository for information, and you have other SaaS applications that you can then make better use of that information with. And the nice thing here is they also eat their own cooking.
I mean, one of the founders here, I’m going to get into him a little bit more, he himself was a salesperson, and he knows what it’s like to have a quota over your head. If you’ve never had a quota over your head, I assure you it is a stressful thing. And your employer looks upon your career, whether or not you can hit your numbers. He built this company, in a very real way, to help salespeople hit their numbers. So, this is a company that if it doesn’t hit its numbers, [laughs] boy!
Lewis: [laughs] Yeah, I guess so. That’s eating your own cooking in, kind of, the truest sense. Why don’t we talk a little about some of the core numbers? You gave a quick picture at some of their user and business numbers, but let’s dive a little bit more into that.
Feroldi: Yeah, the numbers here are both fantastic and also really confusing. In , this company was originally called DiscoveryOrg, sic [DiscoverOrg] and last year, in February of , they purchased another company that was similar to them. And the combined company took the name on ZoomInfo. Lewis: That is excellent. And I think maybe we should uncouple the idea of organic growth a little bit, because it can be a little confusing for people. Feroldi: Sure. The TAM is based on the number of companies and the number of employees per company using some estimate, generated by ZI for average spend per employee cohort.
I certainly have no reasonable way of validating the estimates used in creating a TAM. ZI solutions are really charting new ground, and while the company has been hugely successful as will be seen, just how far its penetration can be reasonably expected to extend is simply a matter of guesses at this point.
That said, the opportunity for ZI’s set of solutions is so large, that the precise estimate of the TAM will not matter much in terms of estimating growth for ZI over the next several years. Although the company was built on a merger of several parts, new customers are sold a single ZoomInfo platform that was released in September The company prices its product based on a per-seat basis with additional charges for specific functionality and access to specific data that users request beyond that provided in their tier of service.
At this point, the company still gets the preponderance of its revenues from the pre-existing platforms, but migration has been consistent and is a revenue growth tailwind.
The key to ZI’s functionality is collecting data. The technology used to evaluate data inputs is a key differentiator for this company. For example, ZI collected 72 pieces of data about a specific professional over a 3-year span that included seven different e-mail addresses and 4 different phones. ZI has developed a proprietary algorithm that factors in various reliability factors so that it provides users a single, most reliable point of contact.
The company has technology that keeps titles of individuals up to date, reflecting promotions, moves and other relevant factors. The company sends out automated surveys in which users can – and sometimes do – respond with plans to engage new services or buy new products.
The company uses a sophisticated blend of AI and human research to identify new hires or other key data that is then published to the ZI platform.
ZI focuses on data collection and one of its principal sources is what it calls its contributory network. Its current customers can contribute data, and the company offers a free community edition whose members must contribute data. The company receives hundreds of millions of pieces of data that either confirms or disqualifies information. This is another significant component of the company’s value proposition and is a differentiator when compared to alternative solutions.
The company has developed a patented and proprietary technology that allows it to parse unstructured information from web pages, news feed, blogs and other public sources and to then match that data with data it has otherwise acquired through its contributory network. The company has also developed automated processes to gather data from PBX directories website traffic and proprietary surveys.
The technology develops proprietary libraries that can map raw data with additional data points, and generate specific, usable data.
The company does avail itself of data brokers, but this is a very minor component of its data gathering and analysis effort. I think most readers will accept that the ability to find specific information regarding potential buyers is of significant value for most enterprises.
The company has developed a selling motion that can prove to its customers just how valuable its service can be in terms of accelerating revenue opportunities. I am not in a position to evaluate the claim in the prospectus that there is no other solution that provides the depth and breadth of data offered by ZI about 14 million discrete organization and million professionals.
That said, the financial success of the company in terms of its profitability, and the growth it has sustained is almost certainly a function of user belief in the capabilities of the ZI platform compared to other offerings that try to accomplish similar functionality. There are many, many alternatives for online lead generation, most of which probably cost less than the cost of ZoomInfo. The company has a variety of discounts based on seat count and credits, none of which are published on their web site.
Zoom has been increasing its minimum prices over time as part of its strategy to pivot from the SMB space to the enterprise space. Most people that have written reviews acknowledge that ZoomInfo is best at getting users direct dials and that it has a vast and accurate data base. But it is quite costly for the typical SMB user and the company has chosen to raise and pivot the price points.
This strategy has been effective in increasing the proportion of ACV coming from enterprise users and the pivot is one that might be expected to continue for years to come.
I encourage readers who might consider an investment in the shares to look at the video to which I have linked. This is a review of a 3rd party evaluator who recommends Zoom even though its costs are 5X-6X greater than what are thought to be competitors.
Simply put, if a company is serious about lead generation and improving sales productivity they will wind up using ZI tools, and they will be the case for the foreseeable future. It can be a bit hard to envision all of the data manipulation and analytics behind the functionality of ZI’s solutions.
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May Traded as. Vancouver, Washington. Zoom Information, Inc. Business Wire. Retrieved February 5, Retrieved April 8,
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